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Department of Economic Development

Government Of Dubai
 
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Membership Criteria

The Dubai Service Excellence Scheme is membership based, where members comply with the code of business ethics and satisfy the criteria for customer service excellence.  It is intended & also expected that DSES membership will become a valuable and prestigious honor for members upon consistently upholding better customer service standards at their business premises.

The criteria for approval of DSES membership are based on achieving minimum scores (75%) on Membership Readiness Test reports. With the clear understanding of the basic fact that every different product/service has different service delivery fundamentals and its own industry standards, upon thorough consultation & industry experience, DSES has developed custom designed sub criterions to evaluate customer service standards in accordance with appropriate business category.

Currently DSES covers different set of standards evaluation criteria for any of the following business types: and member’s commitment to the standards is periodically monitored through vigilant mystery shopping process.
  1. Apparels
  2. Auto Showrooms
  3. Cafes
  4. Electronics
  5. Footwear
  6. Furniture
  7. General Retail
  8. Jeweler Stores
  9. Money Exchange services
  10. Optical
  11. Pharmacies
  12. Restaurant
  13. Retail Banking Services
  14. Services
  15. Travel services
Members have the collective responsibility of upholding the service standards and guarding the scheme against negative publicity and malpractice
  e-Services
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  DED Agencies
The Web application at http://www.ded.gov.ae/English/exlAwards/DbSerEx/MemCrit could not be found. Verify that you have typed the URL correctly. If the URL should be serving existing content, the system administrator may need to add a new request URL mapping to the intended application.